Blue Avocado

Tuesday, March 3rd, 2009 | Archived, Case Studies.

A lifestyle products company, BlueAvocado was created to help women (and the men in their lives) to take their first step on the “green” journey. Their mission is to make it easy to do good and get it done. With their debut, BlueAvocado introduces the gro-pak™, an eco—chic system of sustainable and reusable grocery bags (patent-pending). All bags are responsibly manufactured with recycled material and a carbon footprint label.

This is BlueAvocado’s first step toward achieving its vision of making the planet millions of pounds lighter (CO₂ emissions) and hundreds of communities stronger (1% of income invested in hundreds of micro—entrepreneurs around the world). BlueAvocado distributes its products via its website (blueavocado.com) and through major retailers including Whole Foods Market and HEB. In addition they offer private label opportunities, like their partnership with BeGreenNow, for companies and organizations to take a stand for the planet and achieve their business objectives.

BlueAvocado is committed to taking a stand against global warming and is comprehensively calculating and offsetting 100% of the total calculated carbon dioxide (CO₂) emissions associated with the production of their bags. The estimated production volume is 20,000 gro-paks from July 2008 to June 2009.

For more information visit: www.blueavocado.com

Client Motivation

At BlueAvocado, they want to make it easy to do good and get it done. They achieve this mission by inspiring, empowering, and enlightening customers with cool products for a hot planet. A key goal for them is to help their customers take that first step on the green journey. In each of their products, customers will see a carbon footprint label that educates them about the carbon they are avoiding with each use, inviting them to “take a stand for the planet.”. This label is the result of an audit conducted by Green Mountain Energy.

Our Challenge

BlueAvocado started its business with being “green” as the core of their business. Our challenge was to give BlueAvocado an easy and cost effective way to meet their environmental goals.

We worked with them to create a CO2 emissions footprint for the production and factory shipment of their bags. We also worked on a special carbon footprint label that’s inside every Blue Avocado bag to help educate customers about the positive environmental impact of gro-pak™ system.

Our Solution

We measured the emissions impact of their electricity in the factories, as well as the emissions associated with shipping the bags from China to the United States.
BeGreen estimated the per product footprint of each BlueAvocado bag using standard industry sources, such as WRI GHG Protocols and EPA Climate Leaders guidelines.
Offset 100% of its CO2 emissions associated with producing and shipping their bags. With this purchase, Blue Avocado helps avoid over 30 metric tons of CO2, a harmful greenhouse gas that contributes to global warming. This has the same environmental impact as…
- Driving a car over 75,000 miles
- Planting over 4,000 trees annually.
- Recycling over 27,000 pounds of newspaper

Client Testimonial

Founder Paige Davis says, “Our partnership with BeGreen served as a major building block in supporting our goal of creating a sustainable business from inception. With their expertise, we were able to audit our supply chain and measure the carbon impact of product and processes, providing unique transparency in the industry.

Most importantly, our carbon footprint label helps raise awareness among BlueAvocado customers that are taking first steps on their green journey. BeGreen’s amazing team is helping us realize this vision through carbon supply chain audits, impact tracking and continuous reporting. Thanks for making it easy for us to “do good and get it done.”