Twitter, the microblogging site taking the social media world by storm, recently facilitated a unique charity fundraiser known as the Twestival. By bringing together thousands of Twitter users in 202 cities around the world, the Twestival managed to raise $250,000 for charity: water. What a cool concept – build wells for impoverished communities by leveraging the vast reach of “tweeting”!
As Twitter users ourselves, BeGreen got connected with Twestival organizers in Dallas, Raleigh, and Miami to help green up their events. Even though the Twestival events were planned online, they took place on the ground with substantial electricity usage for lights, sound, and big screens. We decided the best way for BeGreen to help was to donate wind energy to make that electricity carbon neutral.
By retiring renewable energy credits for each city, we helped avoid over 79,000 lbs of CO2 emissions. That has the same environmental impact as NOT driving more than 88,000 miles or the annual sequestration of about 4,700 trees.
Now that’s something to tweet about!
Check out some photos of Twestival organizers in the cities we worked with here.
Posted on March 9th, 2009
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