New ‘Green’ Ticket Option and Renewable Energy Credits
Help Reduce Las Vegas Hot Spots’ Carbon Footprint in 2009
AUSTIN, Texas (May 5, 2009) – BeGreen (www.begreennow.com), the carbon offset division of Green Mountain Energy, and the N9NE Group, a Las Vegas-based nightlife and hospitality company, is implementing two separate initiatives designed to make its popular Las Vegas’ hot spots more environmentally-conscious.
Now, guests of Rain Nightclub, ghostbar, Moon Nightclub and Playboy Club can have their fun and “green” it too with the launch of the BeGreen green ticket option – an online ticket add-on that guests can purchase to neutralize the environmental impact associated with their visit to the venues. Guests who reserve tickets through the N9NE Group’s Web site (www.n9negroup.com) can “green up” their purchase by adding $2.50 to the cost of any regular priced ticket. The BeGreen ticket offsets an estimated 332 pounds of CO2 and purchases 100 kWh of renewable energy made from sources like wind and biomass.
“Last year the N9NE Group paved the way by becoming one of the first of Vegas’ major entertainment companies to make ‘green’ a key focus for their venues,” said Gillan Taddune, chief environmental officer of Green Mountain Energy Company. “Showing that they’re truly dedicated to environmental sustainability, the N9NE Group has not only renewed their commitment by offsetting their carbon emissions again this year, but they’ve taken it a step further by allowing customers to get involved through the ‘green’ ticketing option.”
Furthering its commitment to the environment, the N9NE Group is also purchasing renewable energy credits (RECs) to offset 100 percent of the total calculated carbon dioxide (CO2) emissions associated with their estimated electricity, natural gas, and refrigerant usage in 2009 for six of their Las Vegas venues including N9NE Steakhouse, Nove Italiano, Rain Nightclub, ghostbar, Moon Nightclub and Playboy Club at the Palms Casino Resort. The RECs have the same environmental impact as taking approximately 518 cars off the road or the sequestration of 349,000 trees each year. Their purchase will offset approximately 2,497 metric tons of CO2 emissions.
“The N9NE Group is proud to provide the best food and nightlife that Las Vegas has to offer,” says Co-owner and Director of Community Relations, Jenna Morton. “We just believe in doing it sustainably. This year, we’ve decided to make it easy for our guests to do the same thing with the simple option of the BeGreen ticket.”
About BeGreen Carbon Offsets
BeGreen Carbon Offsets (www.begreennow.com) is a division of Green Mountain Energy Company, the longest serving green power provider in the U.S. BeGreen provides education about the serious effects of harmful carbon dioxide (CO2) emissions and offers businesses and consumers simple and effective ways to reduce their carbon footprint through the purchase of renewable energy, forest sequestration and other project-based offsets. BeGreen’s carbon calculators follow the EPA Climate Leaders methodology, which is based on the World Resources Institute’s Greenhouse Gas Protocol (WRI GHG), a widely accepted industry standard. All purchases and sales of BeGreen’s carbon offset projects are also verified by an independent auditing firm to ensure their quality and effectiveness.
About the N9NE Group
The N9NE Group is a partnership between pioneering entertainment entrepreneurs Michael Morton and Scott DeGraff. Although the company was founded in 1992, the two have been friends since age nine, a fact commemorated in the company name. The son of legendary restaurateur Arnie Morton (Morton’s of Chicago steakhouses), Morton grew up in the restaurant business, while DeGraff pursued a career in law—becoming a real estate attorney at one of Chicago’s most prominent firms—all the while retaining his passion for great food and entertainment. Today, N9NE Group operates a total of ten venues nationwide: seven Las Vegas venues, including N9NE Steakhouse, Nove Italiano, Rain Nightclub, ghostbar, Moon Nightclub, Playboy Club and Palms Pool & Bungalows); two Chicago venues, including N9NE Steakhouse and ghostbar; and ghostbar in Dallas. For additional information, visit www.n9negroup.com.
Posted on April 15th, 2009
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